Sector: Energy / Sustainability
Identity renewal for Cactos, an energy storage system company. Building energy cell units using upcycled EV batteries, making it the most ecological option on the market. Using their innovative tech as a starting point, the goal was to stand out within its sector and communicate its benefits in a simpler way.
Challenge: Cactos, a sustainable energy storage company specializing in upcycled EV batteries, sought to expand into local and European markets. Their original brand identity did not fully communicate the benefits of their technology to diverse customer groups, appeared too “start-up engineer” focused, and lacked the visual sophistication required to attract both customers and investors. The company needed a brand refresh that clearly conveyed innovation, sustainability, and reliability while supporting ambitious growth goals.
Approach: The identity renewal focused on core brand elements, product tonality, and imagery. The visual language was derived from the product itself—specifically, the hexagonal shape on the Cactos One energy cell’s front air filter panel—informing logotype details and supporting graphics. Product photography was revitalized to emphasize both technical innovation and real-world applications, providing high-quality assets for versatile use. The color palette combined electric brightness with grounded, earthy tones, reflecting both technological energy and environmental responsibility. The overall approach aimed to be bold, smart, and straightforward, cutting through visual noise to make the brand stand out in competitive markets.
Outcome: The renewed brand identity effectively communicates Cactos’ technological innovation and sustainability mission. With a cohesive visual system rooted in the product, the company now presents a confident and professional image suitable for both industrial clients and investor audiences. The refined product imagery and distinctive design language provide versatile assets that support marketing, sales, and European market expansion, positioning Cactos for future growth in both commercial and consumer energy solutions.