Challenge: To celebrate the launch of Fiskars’ new breakfast product range — tools designed to make the morning routine smoother and more enjoyable — Fiskars needed a creative campaign that would elevate category awareness and reflect the brand’s heritage in everyday functional design. The challenge was to create a compelling brand experience that connected with everyday breakfast rituals while reinforcing Fiskars’ design pedigree and emotional appeal.

Approach: We developed a themed campaign built around the universal ritual of breakfast — transforming it into a meaningful and engaging brand moment. A custom-designed morning newspaper was created, featuring curated content that celebrated breakfast routines, tips, and inspiration. The newspaper itself was printed on tinted orange paper stock matching Fiskars’ signature brand colour, reinforcing visual recognition and brand association. This tactile, thoughtfully crafted collateral connected product benefits with real-life moments, elevating the product launch beyond traditional advertising formats and bringing Fiskars’ everyday design ethos to life.

Outcome: The Perfect Breakfast newspaper campaign generated a distinctive, memorable way for audiences to interact with Fiskars’ new breakfast products. By anchoring the launch in lifestyle content and visual storytelling tied to breakfast rituals, the campaign reinforced Fiskars’ identity as a design-led brand that enhances everyday living. The evocative use of brand colour, paired with thoughtful content, helped deepen emotional engagement and strengthened Fiskars’ presence in the tableware and kitchen category — demonstrating how functional tools can become part of cherished daily routines.