Challenge: Materialisting helps designers make responsible material choices, but complex sustainability data was often hard to communicate. The challenge was to create a brand identity that could turn technical insights into a clear, human-centered experience while reinforcing Materialisting’s credibility and design-driven approach.

Approach: Built around the idea that every choice counts, the identity balances science and creativity. A precise grid-based system communicates structure, while elemental colors and floating material forms introduce dynamism and exploration. Together, these elements transform complex data into a visual language that is accessible, flexible, and adaptable across digital platforms and interactive tools.

Outcome: The identity makes sustainability data tangible and intuitive, helping designers make informed decisions with confidence. Modular, adaptable assets ensure consistent communication across touchpoints, bringing Materialisting’s mission to life: turning complex material intelligence into clear, human insight.