Challenge: Neste wanted to communicate its sustainable fuel and renewable offerings in a way that was more brand-driven and design-forward, moving beyond literal depictions of people or landscapes. The goal was to convey the company’s expertise in renewable solutions and anchor the narrative of “Tomorrow’s Solutions – Now” through a visually distinctive and conceptually resonant campaign.

Approach: The campaign leveraged hand‑blown glass pipes, tubes, and vessels as a visual and material metaphor, reflecting the form language of the Neste logo. This abstract imagery symbolized refinement, reduction, and transformation—core ideas linked to Neste’s renewable products. A series of images and motion sequences were crafted to highlight these concepts, focusing on brand-driven storytelling rather than literal representation. The approach emphasized the elegance of the forms, connecting design aesthetics with the company’s sustainability message.

Outcome: The resulting campaign presented Neste’s renewable fuels and solutions in a visually sophisticated and conceptually clear manner. By using abstract, brand-resonant imagery, it reinforced the “Tomorrow’s Solutions – Now” narrative while conveying innovation, transformation, and sustainability. The campaign offered a flexible visual toolkit that strengthened Neste’s brand identity and communicated their expertise in renewable solutions across multiple media.

Silver Award (Design & Photography Category) at ADCe Art Directors Club Europe Awards 2024

Shortlisted at Grafia Vuoden Huiput Awards 2024

Neste is the World’s leading producer of sustainable aviation fuel, renewable diesel and renewable feedstock solutions for various polymers and chemicals industry uses. Their ambition is to make the Porvoo refinery in Finland the most sustainable refinery in Europe by 2030 and to reach carbon neutral production by 2035.