Challenge: Vòis, a fashion showroom and agent operating between Singapore, Dubai and Paris, needed an identity renewal that authentically reflected its commitment to quality, craftsmanship, and sustainability. The challenge was to create a visual and verbal identity that resonated with both local and international audiences while staying true to the founder’s vision and the brand’s understated, refined aesthetic.

Approach: We partnered closely with Vòis’ founder to deeply understand the brand’s ethos, values, and aesthetic sensibilities. Every aspect of the new identity—from logo design and typography to color palette and brand tone—was crafted to highlight Vòis’ dedication to sustainable practices and meticulous craftsmanship. The process emphasized collaboration, ensuring that the brand’s story and philosophy were embedded in every touchpoint.

Outcome: The refreshed identity successfully communicates Vòis’ core values of quality, craftsmanship, and sustainability across all brand touchpoints. It strengthens the brand’s presence in both Singapore and Paris, positioning Vòis as a thoughtful, refined, and globally relevant fashion showroom. The new identity also serves as a foundation for consistent storytelling, enhancing client engagement and recognition in the competitive fashion market.

Vòis represents international brands that have a distinct voice and strong visual identity, while embodying a commitment to long-lasting quality. These brands, carefully curated by Vòis, maintain a global presence and are stocked in prestigious retailers, including Liberty’s of London, Harrods, and Le Bon Marché in Paris.

The imagery used in this case draws exclusively from the brands represented by Vòis.

All models, photographers, and creatives involved retain their rights to their work.

@vois.agency